Local and state officials kicked off an anti-human trafficking campaign on Tuesday, Jan. 25, at the Los Angeles International Airport to spread awareness ahead of the Super Bowl — which, like other large events, is susceptible to high levels of human and sex trafficking.
The airport installed signs on its digital screens and in the airport’s 460 restrooms to share resources for people who want to report suspected human trafficking and abuse before, during and after the Super Bowl on Feb. 13.
The efforts are part of the It’s A Penalty campaign, which works to prevent abuse, exploitation and human trafficking worldwide, particularly during large sporting events. The signs feature this year’s It’s A Penalty campaign ambassadors, Los Angeles Rams punter Johnny Hekker, Tampa Bay Buccaneers receiver Chris Godwin and Green Bay Packers quarterback Aaron Rodgers.
“Large events, such as the Super Bowl, can lead to increased instances of human trafficking due to a high influx of visitors,” It’s A Penalty states on its website. “And when it comes to the prevalence of commercial sex industries, California is particularly vulnerable because of its proximity to international borders, number of ports and airports, significant immigrant population and large economy that includes industries that attract forced labor.”
On Tuesday, It’s A Penalty’s CEO Sarah de Carvalho kicked off the campaign at LAX with California Attorney General Rob Bonta and L.A. City Council President Nury Martinez, along with representatives of the airport, the Los Angeles Board of Airport Commissioners, Uber, Airbnb, American Airlines, A21 and the U.S. Institute Against Human Trafficking.Super Bowl